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050 _aWB 340 .C44 2007
110 _aWorld Health Organization (WHO)
245 0 _aHow to improve the use of medicines by consumers
260 _aGeneva
_bWorld Health Organization (WHO)
_c2007
300 _aviii, 245p.
500 _aDescribes how to prepare for and undertake research together with community members. Explores leading communication theories and highlights the need to combine research, communication, managerial and regulatory strategies to achieve sustainable change at the community level. Examines how advocacy and the mobilization of people, organization and network can help to move forward a particular concern.
650 _aMedicine|Consumer Advocacy|Communication|Residence Characteristics
942 _2lcc
_cBK
999 _c2567
_d2567