000 02921cam a2200445 i 4500
001 23537776
003 OSt
005 20251003085542.0
008 240126s2024 ilu b 001 0 eng
010 _a 2024003927
020 _a9781640554344
_q(cloth ;
_qalk. paper)
020 _z9781640554351
_q(ebook)
020 _z9781640554368
_q(epub)
035 _a23537776
040 _aDNLM/DLC
_beng
_erda
_cAMIU
_dDLC
042 _apcc
050 0 0 _aRA410.56
_b.T48 2024
060 1 0 _aW 74 AA1
082 0 0 _a362.1068/8
_223/eng/20240301
100 1 _aThomas, Richard K.,
_d1944-
_eauthor.
245 1 0 _aMarketing health services /
_cRichard K. Thomas.
250 _aFifth edition.
264 1 _aChicago, Illinois :
_bHealth Administration Press ;
_aWashington, DC :
_bAssociation of University Programs in Health Administration,
_cC2024
300 _a1 Online Resource
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe Origin and Evolution of Marketing -- Marketing as a Component of Healthcare -- Basic Marketing Concepts -- Marketing and the Healthcare Organization -- The Nature of Healthcare Markets -- Healthcare Consumers -- Healthcare Consumer Behavior -- Healthcare Products -- Factors in Health Services Utilization -- The Changing Environment for Healthcare Marketing -- Marketing Strategies -- Health Communication -- Traditional Marketing Techniques -- Contemporary Marketing Techniques -- Social Media and Healthcare Marketing -- Marketing Management -- Marketing Research -- Marketing Planning -- Marketing Data -- A Look Ahead.
_uhttps://www.perlego.com/book/4341264
520 _a"Healthcare marketing is like marketing in other sectors, but it also has characteristics that differentiate it. It has evolved into a unique discipline with features that set it apart from marketing in other sectors. Drawing from the author's many years of real-world experience, Marketing Health Services provides a foundational understanding of the specialized field of healthcare marketing. It delves into the complexities of healthcare markets, explains both traditional and modern marketing techniques geared to healthcare use, and offers guidance on the implementation and evaluation of marketing initiatives"--
_cProvided by publisher.
583 _aCataloging Notes:
_c20251003
_kSTAMIU-0199STAMIU-0199
650 1 2 _aMarketing of Health Services
650 2 2 _aHealth Services Administration
_xeconomics
651 2 _aUnited States
710 2 _aAssociation of University Programs in Health Administration,
_epublisher.
856 _uhttps://www.perlego.com/book/4341264
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cEBK
_n0
999 _c21561
_d21561