000 03173cam a2200529 i 4500
001 99125386190206421
003 OSt
005 20251003084246.0
008 200529t20212021njua b 001 0 eng
010 _a 2020024726
020 _a9781118355831
_qpaperback
020 _a1118355830
_qpaperback
020 _z9781118448304
_qadobe electronic book
020 _z9781118448410
_qelectronic publication
035 _a(OCoLC)on1156413333
040 _aDNLM/DLC
_beng
_erda
_cAMIU
_dOCLCO
_dOCLCA
_dYDX
042 _apcc
043 _an-us---
050 0 4 _aRA410.56
_b.K68 2021
060 0 0 _aW 74 AA1
082 0 0 _a362.1068/8
_223
100 1 _aKotler, Philip,
_eauthor.
245 1 0 _aStrategic marketing for health care organizations :
_bbuilding a customer-driven health system /
_cPhilip Kotler, Robert J. Stevens, Joel Shalowitz.
250 _aSecond edition.
264 1 _aHoboken, NJ :
_bJossey-Bass,
_c2021.
264 4 _c©2021
300 _a1 Online Resource
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social Marketing in Health Care.
_uhttps://www.perlego.com/book/2068067
520 _a"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""--
_cProvided by publisher.
583 _aCataloging Notes:
_c20251003
_kSTAMIU-0199STAMIU-0199
650 0 _aMedical care
_zUnited States
_xMarketing.
650 1 2 _aMarketing of Health Services
_xmethods.
_0(DNLM)D008389Q000379
650 2 2 _aConsumer Behavior.
_0(DNLM)D003258
651 2 _aUnited States.
_0(DNLM)D014481
700 1 _aStevens, Robert J.
_q(Robert John),
_d1955-
_eauthor.
700 1 _aShalowitz, Joel,
_d1953-
_eauthor.
776 0 8 _iOnline version:
_aKotler, Philip,
_tStrategic marketing for health care organizations
_b2nd edition.
_dSan Francisco, CA : Jossey-Bass, 2020.
_z9781118448304
_w(DLC) 2020024727
856 _uhttps://www.perlego.com/book/2068067
942 _2lcc
_cEBK
_n0
980 _j83.64
_n40030674869
982 _bFY22
_cf
_n2022
_q32101112978182
999 _c21559
_d21559