000			04085nam a22004095i 4500
001			23561851
003			OSt
005			20251002071313.0
008			240214s2024 nju 000 0 eng
010			_a 2024932766
020			_a9781292727035 _q(paperback)
020			_z9781292736693 _q(ebook)
020			_z9781292458786 _q(epub)
035			_a23561851
040			_aDLC _beng _erda _cDLC
042			_apcc
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aMarketing management / _cPhilip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.
250			_a5th European Edition.
263			_a2407
264		1	_aHoboken : _bPearson Education Ltd, _cc2024.
300			_a1 Online Resource
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505			_uhttps://buku.app/details/167797
520			_a"The undisputed global bestseller in marketing management that reflects changes in marketing theory and practice An encyclopedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern themes. The new edition offers: A structure designed specifically to fit the way the course is taught in Europe featuring work from prominent European academics New and in-depth European case studies and examples help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Inclusion of European and global perspectives on marketing, including insights into international marketing and cultural considerations Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability About the authors: Philip Kotler is one of the world's leading authors in Marketing. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University (Emeritus). He has also been a consultant to major US and foreign companies, including IBM, General Electric, and Michelin. Kevin Lane Keller is the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College in New Hampshire, USA. He teaches MBA courses on marketing management and strategic brand management and lectures in executive programmes on those topics. Mairead Brady is an Associate Professor at the Trinity Business School and the Director for Joint Honours Degrees (Law & Business and Computer Science & Business). She is also an Adjunct Professor at the Warwick Business School, London. Malcolm Goodman is actively engaged in AJM Management Development, a partnership specialising in the practical application of marketing, creativity, change management and strategic innovation initiatives. He is also Visiting Associate of Sheffield Business School, Sheffield Hallam University. Torben Hansen is a Professor at the Department of Marketing, Copenhagen Business School (CB5). His main fields of research are consumer behaviour and marketing research methods and he has published more than 150 peer-reviewed books, articles, and conference papers. Pearson, the world's learning company"-- _cProvided by publisher.
583			_aCataloging Notes: _c20251002 _kSTAMIU-0199STAMIU-0199
700	1		_aKeller, Kevin Lane, _eauthor.
700	1		_aBrady, Mairead, _eauthor.
700	1		_aGoodman, Malcolm, _eauthor.
700	1		_aHansen, Torben, _eauthor.
856			_uhttps://buku.app/details/167797 _yhttps://buku.app/details/167797 _zAccess Online via BUKU Link
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cEBK _n0
999			_c21539 _d21539