000			02889cam a22004818i 4500
001			21546520
003			OSt
005			20250826083059.0
008			200529s2020 cau b 001 0 eng
010			_a 2020024726
020			_a9781118355831 _q(paperback)
020			_z9781118448304 _q(adobe pdf)
020			_z9781118448410 _q(epub)
035			_a21546520
040			_aDNLM/DLC _beng _erda _cAmIU
042			_apcc
050	0	0	_aRA410.56
060	0	0	_aW 74 AA1
082	0	0	_a362.1068/8 _223
100	1		_aKotler, Philip, _eauthor.
245	1	0	_aStrategic marketing for health care organizations : _bbuilding a customer-driven health system / _cPhilip Kotler, Joel Shalowitz, and Robert J. Stevens.
250			_a2nd edition.
263			_a2008
264		1	_aSan Francisco, CA : _bJossey-Bass, _cc2020
300			_a1 Online Resource
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe Role of Marketing in Health Care Organizations -- Developing a Strategic Health Care Marketing Plan -- Researching the Health Care Environment -- Consumer Health Care Marketing -- Physician Marketing -- Hospital Marketing -- Marketing Health Technology -- Biopharma Marketing -- Social Marketing in Health Care. _uhttps://www.perlego.com/book/2068067
520			_a"Graduate programs in health care administration require content in market analysis, research, and assessment in order to be accredited. There are 72 programs accredited by the primary accrediting organization for health care management, Commission on Accreditation Healthcare Management Education. In addition, there are approximately 40 health care MBA programs accredited by Association to Advance Collegiate Schools of Business and Accreditation Council for Business Schools and Programs, a half-dozen graduate health care programs offered by professional colleges. According to the Bureau of Labor Statistics, "Employment of medical and health services managers is expected to grow 16 percent from 2008 to 2018, faster than the average for all occupations.""-- _cProvided by publisher.
583			_aCataloging Notes: _c20250826 _kSTAMIU-0199STAMIU-0199
650	1	2	_aMarketing of Health Services _xmethods
650	2	2	_aConsumer Behavior
651		2	_aUnited States
700	1		_aShalowitz, Joel, _d1953- _eauthor.
700	1		_aStevens, Robert J. _q(Robert John), _d1955- _eauthor.
776	0	8	_iOnline version: _aKotler, Philip, _tStrategic marketing for health care organizations _b2nd edition. _dSan Francisco, CA : Jossey-Bass, 2020. _z9781118448304 _w(DLC) 2020024727
856			_uhttps://www.perlego.com/book/2068067 _zAccess Online at Perlego Link
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cEBK _n0
999			_c21474 _d21474