000 01372cam a2200397 i 4500
001 19437314
003 OSt
005 20240613063932.0
008 170111s2017 caua b 001 0 eng
010 _a 2017930845
020 _a9781473975842
020 _a9781473975859
_q(pbk)
020 _a9781526426321
_q(pbk & interactive ebk) (IEB)
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHF5415
_b.M2955 2017
100 1 _aMasterson, Rosalind,
_eauthor.
245 1 0 _aMarketing :
_ban introduction /
_cRosalind Masterson, Nichola PHillips, David Pickton.
250 _a4th edition.
264 1 _aLos Angeles :
_bSAGE,
_c2017.
300 _axi, 542 pages :
_billustrations,
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"#MKTG4E."
500 _aRevised edition of the authors' Marketing, 2014.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
700 1 _aPhillips, Nichola,
_eauthor.
700 1 _aPickton, David,
_eauthor.
906 _a7
_bcbc
_corigres
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c20175
_d20175