000			06406nam a2200505Ii 4500
001			9781315189833
003			FlBoTFG
005			20220724194558.0
006			m o d
007			cr
008			181112s2018 fluab ob 001 0 eng d
020			_a9781315189833 _q(e-book : PDF)
035			_a(OCoLC)1053623209
040			_aFlBoTFG _cFlBoTFG _erda
041	1		_aeng
050		4	_a GV742
072		7	_aLAN _x004000 _2bisacsh
072		7	_aGTC _2bicscc
082	0	4	_a070.4/49796
245	0	0	_aCase Studies in Sport Communication : _bYou Make the Call / _cedited by Terry L. Rentner and David P. Burns.
250			_aFirst edition.
264		1	_aBoca Raton, FL : _bRoutledge, _c2018.
300			_a1 online resource (314 pages) : _b3 illustrations, text file, PDF
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_tPART 1: FRONT OFFICE -- _tSECTION 1: STRATEGIC COMMUNICATION -- _t1. "Theres No Media Plan for the First Gay Player in the NFL": A Case Study of the Saint -- _tLouis Rams Drafting Michael Sam -- --Karen L. Hartman -- _t2. Civic Recovery in the Aftermath of a Hockey Crisis: Analyzing a Strategic Communication -- _tResponse to the Vancouver Stanley Cup Riot -- --Derek Moscato -- _t3. Patching a Crisis with CSR: How the NFL Fumbled its Handling of Domestic Violence -- --Chelsea L. Woods -- _tAshli Q. Stokes -- _t4. Explaining Sports Fans Recognition of Sponsors using the Elaboration Likelihood Model -- _tJim Pokrywczynski -- _t5. Coming Home: The Los Angeles Rams Connect to Past to Build Future -- --Jean Kelso Sandlin -- _tSECTION II: CORPORATE AND ORGANIZATIONAL IDENTITY -- _t6. Should the Team Hire the Controversial, but Successful Head Coach? A Case Study of John Calipari and the Ability to Contribute to Winning -- --John A. Fortunato -- _t7. To Create Our Own Legacy: Penn State Football Players Rhetorical Response to the NCAA Sanctions During the Sandusky Scandal -- --Rebecca A. Alt -- _t8. Life After Signing: The Recruiting Process as a Resource of College Football Players -- _tSocialization -- --Gregory A. Cranmer, Richard Yeargin, & John S. W. Spinda -- _t9. Broadcast Yourself and Multiply Your Revenue: Benfica TV Case Study -- --Fernando Borges -- _tPART II: CLUBHOUSE -- _tSECTION III: IMAGE REPAIR AND REDEMPTION -- _t10. Roping Off the Ring: How a Series of Employee Deaths Coerced the WWE into an -- _tEnforced Wellness Policy through the Contingency Theory of Accommodation -- _tJack V. Karlis -- _t11. Does the NFL Still Own Sundays? The Rebranding of the NFL Following the Domestic -- _tAbuse Crisis -- --Kelsey R. Rentner & Terry L. Rentner -- _t12. Drafting Like a King: Daily Fantasy Sports Websites in Crisis -- --Cory Hillman -- _t13. What Did Ryan Lochte Do? Bouncing Back From an International Crisis -- --Nicola Corbin & Anne Bialowas -- _t -- _tSECTION IV: GENDER, RACE, AND IDENTITY -- _t14. Challenging a Boys Club: Reputation Management and the Case of Womens Pay Inequity in Professional Sport -- _tTerry L. Rentner & David P. Burns -- _t15. A Failure to Defend Against Cyberbullying: Examining the Organizations Competency in Standing up for its Members -- _tAnne Bialowas & Nicola Corbin -- _t16. Topsy-Turvy Times: The Impact of Political and Social Issues on Super Bowl LI Ads -- --Lori Liggett & Terry L. Rentner -- _t17. Gender Stereotypes in College Mascot Dyads -- _tEsen Koc -- _tPART III: PRESS BOX-- -- _tSECTION V: SOCIAL MEDIA -- _t18. A Grand Slam: Major League Baseballs Social Media Evolution Through the Expectancy Violation Theory Lens -- _tAlisa Agozzino & Brian Hofman -- _t19. Witness? Perceptions of Lebron James Civic Responsibility -- _tAmy Crawford -- _t20. "I Was Very Intoxicated": An Examination of the Image-Repair Discourse of Ryan Lochte Following the 2016 Olympics -- --Kevin Hull & Kelli Boling -- _t21. Swimming Against the Tide: Lessons in Public Image Management from Competitive Swimmers -- --Erin E. Gilles & Mary Beth Reese -- _tSECTION VI: SOCIAL JUSTICE AND ETHICS -- _t22. Taking a Knee or Not Taking a Stand: A lesson in Contingency Theory of Accommodation, the National Football League and Social Justice -- _tJack V. Karlis -- _t23. The Offensive Line: Journalists Use of Words Considered Disparaging -- --David. P. Burns & James A. Rada -- _t24. Paradigm Repair and the Hero Myth in Sports Journalism: An Analysis of Lance Armstrong Coverage -- _tSada Reed -- _t25. "Dont Say": The Use of Identity Communication in Sport to Advance Positive Social Change -- _tKara Laskowski, Ashley Grimm, & Carrie Michaels -- _t26. The Bathroom Bill and the Basketball Game: The Role of College Sports in Political Arbitration -- _tRyan Rogers
520	3		_aCase Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport-including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to "make the call." This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.
530			_aAlso available in print format.
650		0	_aMass media and sports _zUnited States.
650		0	_aCommunication in sports.
650		0	_aAthletes _zUnited States _xPublic opinion.
650		0	_aSports _xSocial aspects _zUnited States.
650		0	_aAthletes _xPublic opinion.
650		0	_aMass media and sports.
650		0	_aSports _xSocial aspects.
655		0	_aElectronic books.
700	1		_aRentner, Terry L., _eeditor.
700	1		_aBurns, David P., _eeditor.
710	2		_aTaylor and Francis.
776	0	8	_iPrint version: _z9781138729520
856	4	0	_uhttps://www.taylorfrancis.com/books/9781315189833 _zClick here to view.
942			_2lcc _cEBK
999			_c19029 _d19029