000			04977cam a2200553 i 4500
001			9781003004738
003			FlBoTFG
005			20220724194539.0
006			m d u
007			cr |||||||||||
008			200821t20212021nyua ob 001 0 eng
040			_aOCoLC-P _beng _erda _cOCoLC-P
020			_a9781003004738 _qelectronic book
020			_a1003004733 _qelectronic book
020			_a9781000224016 _qelectronic publication
020			_a1000224015 _qelectronic publication
020			_a9781000223989 _qMobipocket
020			_a1000223981 _qmobipocket
020			_a9781000223958 _qelectronic book
020			_a1000223957 _qelectronic book
020			_z9780367408404 _qhardcover
024	7		_a10.4324/9781003004738 _2doi
035			_a(OCoLC)1195816399
035			_a(OCoLC-P)1195816399
050	0	4	_aPN5450 _b.A3793 2021
072		7	_aSOC _x052000 _2bisacsh
072		7	_aFOR _x001000 _2bisacsh
072		7	_aJFD _2bicssc
082	0	4	_a079.6 _223
245	0	0	_aAfrican language media : _bdevelopment, economics and management / _cedited by Abiodun Salawu.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2021.
264		4	_c©2021
300			_a1 online resource (xiv, 293 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bn _2rdamedia
338			_aonline resource _bnc _2rdacarrier
490	1		_aRoutledge African studies
505	0	0	_gSection A: Political Economy of African Language Media -- _tThe Political Economy of Indigenous Language Media in Nigeria and the Challenge of Survival in Digital Age / _rToyosi Olugbenga Owolabi -- _tLanguage politics, political economy and sustainability of African language press in Zimbabwe / _rPhillip Mpofu -- _gSection B: Mixed Bag -- Failure and Successes of African Language Newspapers -- _tIn the dead end : the decline of the indigenous language press in post-colonial Zimbabwe / _rAllen Munoriyarwa -- _tMaking sense of South African Mmega Dikgang's Shift from Setswana to English / _rTshepang Bright Molale and Phillip Mpofu -- _tThe extinction of siSwati-language newspapers in the Kingdom of Eswatini / _rMaxwell V. Mthembu and Carolyne M. Lunga -- _tIndigenous language media in Zimbabwe -- Kwayedza and Umthunywa -- and the struggle for survival: Views from mainstream media journalists / _rAlbert Chibuwe -- _tIndigenous language media and the survival game: the Alaroye newspaper example / _rObasanjo Joseph Oyedele and Jendele Hungbo -- _gSection C: Management and Sustainability of African Language Media -- _tReimagining the future of indigenous language Press in the digital era / _rOyesomi, kehinde Onyenankeya, Kevin and Onyenankeya, Oluwayemisi -- _tA survey of management, organisation, structure, content and column of the contemporary Yoruba newspaper / _rTola Osunuga -- _tSustaining African language newspaper business: the Yorùbá language example from Nigeria / _rClement Adéníyì Àkàngbé -- _gSection D: Towards quality -- African Language Journalism Development -- _tThe significance of African storytelling in journalism / _rM.A. Wendpanga Eric Segueda and David Anderson Hooker -- _tAfrican Language Journalism in Ghana and the Quest for Quality Journalism: An Investigation of Peace / _rFM Akpojivi Ufuoma and Fosu Modestus -- _tEditorial Policies and the isiXhosa language newspapers at Caxton Media and Independent News Media / _rMbuyekezo Njeje and Albert Chibuwe -- _gSection E: Focus on the Broadcast Media -- _tNews Syndication in Local Language Broadcasting in South Africa: Hegemonic Infiltration or Hybridity? / _rTendai Chari -- _gSection F: Borrowing a Leaf -- _tAfrican Language Newspaper Sustainability: Lessons to Learn from Asia / _rAbiodun Salawu.
520			_a"This edited volume considers why the African language press is unstable and what can be done to develop quality African language journalism into a sustainable business. Providing an overview of the African language journalism landscape, this book examines the challenges of operating sustainable African language media businesses. The chapters examine the political economy of African language media, the management of African Language media and consider case studies of the sucesses and failures of African language newspapers, and the challenges of developing quality journalism. Covering print and digital newspapers and broadcast journalism, this book will be of interest to scholars of media and journalism in Africa"-- _cProvided by publisher.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aPress _zAfrica.
650		0	_aAfrican language imprints.
650		7	_aSOCIAL SCIENCE / Media Studies _2bisacsh
650		7	_aFOREIGN LANGUAGE STUDY / African Languages _2bisacsh
700	1		_aSalawu, 'Biodun, _eeditor.
856	4	0	_3Read Online _uhttps://www.taylorfrancis.com/books/9781003004738
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942			_2lcc _cEBK
999			_c18722 _d18722