000			03714cam a2200589Ki 4500
001			9780429055089
003			FlBoTFG
005			20220724194512.0
006			m o d
007			cr cnu---unuuu
008			190408s2019 enk ob 001 0 eng d
040			_aOCoLC-P _beng _erda _epn _cOCoLC-P
020			_a9780429055089 _q(electronic bk.)
020			_a0429055080 _q(electronic bk.)
020			_a9780429619687 _q(ePub ebook)
020			_a0429619685
020			_a9780429621833 _q(PDF ebook)
020			_a0429621833
020			_a9780429617539 _q(Mobipocket ebook)
020			_a0429617534
020			_z9780367151096
020			_z036715109X
024	7		_a10.4324/9780429055089 _2doi
035			_a(OCoLC)1091899732
035			_a(OCoLC-P)1091899732
050		4	_aGV716 _b.I578 2019eb
072		7	_aBUS _x070000 _2bisacsh
072		7	_aBUS _x043000 _2bisacsh
072		7	_aSPO _x000000 _2bisacsh
072		7	_aSPO _x068000 _2bisacsh
072		7	_aWSBM _2bicssc
082	0	4	_a338.47796 _223
245	0	0	_aInternational sport marketing : _bissues and practice / _cedited by Michel Desbordes and André Richelieu.
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2019.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aRoutledge research in sport business and management
505	0		_aIntroduction -- Major trends in the sport industry -- The sport brand -- The role of sport in destination branding strategies -- Marketing sport for development and peace : an introduction -- Sport events, economic impact and regulation -- Football club equipment manufacturers strategy and internationalization -- Be ready to be excited : the wWE's marketing strategy and economic model -- The establishment and management of sports arenas : a neo-marketing approach -- Conclusion : towards new horizons in global sports marketing.
520			_aHow is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.
588			_aOCLC-licensed vendor bibliographic record.
650		0	_aSports _xMarketing.
650		7	_aBUSINESS & ECONOMICS / Industries / General _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
650		7	_aSPORTS & RECREATION / General _2bisacsh
700	1		_aDesbordes, Michel, _eeditor.
700	1		_aRichelieu, André, _eeditor.
856	4	0	_3Read Online _uhttps://www.taylorfrancis.com/books/9780429055089
856	4	2	_3OCLC metadata license agreement _uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942			_2lcc _cEBK
999			_c18359 _d18359