000 03393cam a22005778i 4500
001 9781003034261
003 FlBoTFG
005 20220724194257.0
006 m d | |
007 cr |||||||||||
008 200103s2020 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9781003034261
_q(ebook)
020 _a1003034268
_q(ebook)
020 _a9781000063196
_q(electronic bk. : Mobipocket)
020 _a1000063194
_q(electronic bk. : Mobipocket)
020 _a9781000063172
_q(electronic bk. : PDF)
020 _a1000063178
_q(electronic bk. : PDF)
020 _a9781000063219
_q(electronic bk. : EPUB)
020 _a1000063216
_q(electronic bk. : EPUB)
020 _z9780367456399
_q(hardback)
035 _a(OCoLC)1135094302
035 _a(OCoLC-P)1135094302
050 0 0 _aHD62.5
072 7 _aBUS
_x025000
_2bisacsh
072 7 _aBUS
_x043030
_2bisacsh
072 7 _aBUS
_x035000
_2bisacsh
072 7 _aKC
_2bicssc
082 0 0 _a658.8/02
_223
245 0 0 _aEntrepreneurial marketing and international new ventures :
_bantecedents, elements and outcomes /
_cedited by Izabela Kowalik.
250 _a1 Edition.
264 1 _aNew York :
_bRoutledge,
_c2020.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 1 _aRoutledge studies in entrepreneurship
520 _a"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from three European countries, explores and develops the field of international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization processes of new ventures and adopts both qualitative and quantitative methods for analyzing the antecedents and characteristics of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances. It goes on to show how the application of entrepreneurial marketing may lead to an accelerated internationalization of companies originating from a transition market, as well as the Western-European markets. It addresses these topics with regards to entrepreneurial marketing and management and will be of interest to researchers, academics, managers, entrepreneurs, and students in the fields of international business, international marketing, and entrepreneurship"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aNew business enterprises
_xManagement.
650 0 _aMarketing
_xManagement.
650 0 _aInternational business enterprises
_xManagement.
650 0 _aExport marketing.
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / International / Marketing
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / International / General
_2bisacsh
700 1 _aKowalik, Izabela,
_eeditor.
856 4 0 _3Read Online
_uhttps://www.taylorfrancis.com/books/9781003034261
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _2lcc
_cEBK
999 _c15754
_d15754