000 03743cam a2200673Ii 4500
001 9780429506567
003 FlBoTFG
005 20220724194253.0
006 m o d
007 cr cnu|||unuuu
008 190215s2019 nyu o 001 0 eng d
040 _aOCoLC-P
_beng
_erda
_epn
_cOCoLC-P
020 _a9780429014697
_q(electronic bk.)
020 _a0429014694
_q(electronic bk.)
020 _a9780429014703
_q(PDF ebook)
020 _a0429014708
020 _a9780429014680
_q(Mobipocket ebook)
020 _a0429014686
020 _a9780429506567
_q(ebook)
020 _a0429506562
020 _z9781138583672
020 _z9781138583696 (pbk.)
024 7 _a10.4324/9780429506567
_2doi
035 _a(OCoLC)1085890321
035 _a(OCoLC-P)1085890321
050 4 _aHC79.I55
072 7 _aBUS
_x082000
_2bisacsh
072 7 _aBUS
_x041000
_2bisacsh
072 7 _aBUS
_x042000
_2bisacsh
072 7 _aBUS
_x085000
_2bisacsh
072 7 _aBUS
_x000000
_2bisacsh
072 7 _aBUS
_x025000
_2bisacsh
072 7 _aKC
_2bicssc
082 0 4 _a658.1/1
_223
100 1 _aAllen, Jonathan P.,
_eauthor.
245 1 0 _aDigital entrepreneurship /
_cJonathan P. Allen.
264 1 _aNew York :
_bRoutledge,
_c2019.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
505 0 _aCover; Half Title; Title; Copyright; Contents; Preface: Entrepreneurship in a Digital World; 1 Digital Entrepreneurship: New Opportunities and Challenges; 2 Choosing a Digital Business Idea; 3 Creating a Digital Business Design; 4 Building a Business Prototype; 5 Digital Content for Business; 6 Business Prototype Look and Feel; 7 Business Prototype Features; 8 Web Analytics; 9 Creating and Tracking Business Goals; 10 Usability and Customer Experience; 11 Customer Acquisition in a Digital World; 12 Digital Business Experiments; 13 Launching a New Digital Business Venture; Key Terms; Appendices
520 _aTechnology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space. To access these resources, please visit https://www.learndigitalentrepreneurship.com/
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aInformation technology
_xEconomic aspects.
650 0 _aEntrepreneurship.
650 0 _aInternet service providers.
650 0 _aNew business enterprises.
650 7 _aBUSINESS & ECONOMICS / Industrial Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Management Science.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Organizational Behavior.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / General
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
856 4 0 _3Read Online
_uhttps://www.taylorfrancis.com/books/9780429506567
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _2lcc
_cEBK
999 _c15681
_d15681