000 02461cam a2200433Ki 4500
001 9781315204079
003 FlBoTFG
005 20220724194219.0
006 m o d
007 cr |n|||||||||
008 200928s2021 enka ob 001 0 eng
040 _aOCoLC-P
_beng
_cOCoLC-P
_erda
020 _a9781315204079
_q(electronic bk)
020 _a131520407X
_q(electronic bk)
020 _z9781138701397
020 _z1138701394
020 _z9781138701403
020 _z1138701408
035 _a(OCoLC)1198249423
035 _a(OCoLC-P)1198249423
050 4 _aGV716
_b.S397 2021eb
082 0 4 _a796.068/8
_223
100 1 _aSeymour, Alan,
_d1949-
_eauthor.
245 1 0 _aDigital sport marketing :
_bconcepts, cases and conversations /
_cAlan Seymour and Paul Blakey.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2021.
300 _a1 online resource (xii, 247 pages) :
_billustrations (black and white)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aDigital sports marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aSports
_xMarketing
_xTechnological innovations.
650 0 _aSports administration
_xTechnological innovations.
700 1 _aBlakey, Paul,
_d1969-
_eauthor.
856 4 0 _3Read Online
_uhttps://www.taylorfrancis.com/books/9781315204079
856 4 0 _uhttps://www.taylorfrancis.com/books/9781315204079
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _2lcc
_cEBK
999 _c15029
_d15029