000 02854cam a2200577 i 4500
001 9781003132059
003 FlBoTFG
005 20220724194211.0
006 m o d
007 cr |||||||||||
008 201007s2020 ii a o 000 0 eng d
040 _aOCoLC-P
_beng
_erda
_epn
_cOCoLC-P
020 _a9781000335811
_qelectronic publication
020 _a100033581X
020 _a1000335658
020 _a9781000335736
_qMobipocket electronic book
020 _a1000335739
020 _a9781003132059
_qelectronic book
020 _a1003132057
020 _a9781000335651
_qelectronic book
020 _z9780367542337
_qhardcover
020 _z9780367676223
_qpaperback
024 7 _a10.4324/9781003132059
_2doi
035 _a(OCoLC)1202889576
035 _a(OCoLC-P)1202889576
050 4 _aHM1206
_b.K86 2020
072 7 _aPSY
_x000000
_2bisacsh
072 7 _aSOC
_x052000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aJM
_2bicssc
082 0 4 _a302.23
_223
100 1 _aKumar, Navin,
_d1970-
_eauthor.
245 1 0 _aMedia psychology :
_bexploration and application /
_cNavin Kumar.
264 1 _aNew Delhi :
_bRoutledge India,
_c2020.
300 _a1 online resource :
_billustrations (black and white)
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
520 _aThis book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people's effect on thefunctioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aMass media
_xPsychological aspects.
650 0 _aMass media
_xInfluence.
650 0 _aMass media
_xResearch.
650 7 _aPSYCHOLOGY / General
_2bisacsh
650 7 _aSOCIAL SCIENCE / Media Studies
_2bisacsh
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
856 4 0 _3Read Online
_uhttps://www.taylorfrancis.com/books/9781003132059
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _2lcc
_cEBK
999 _c14862
_d14862