000 03624cam a22005778i 4500
001 9780429274268
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005 20220724194146.0
006 m d | |
007 cr |||||||||||
008 191008s2020 nyu ob 001 0 eng
040 _aOCoLC-P
_beng
_erda
_cOCoLC-P
020 _a9780429274268
_q(ebook)
020 _a0429274262
020 _a9781000028140
_q(electronic bk. : EPUB)
020 _a1000028143
_q(electronic bk. : EPUB)
020 _a9781000028133
_q(electronic bk. : Mobipocket)
020 _a1000028135
_q(electronic bk. : Mobipocket)
020 _a9781000028126
_q(electronic bk. : PDF)
020 _a1000028127
_q(electronic bk. : PDF)
020 _z9780367222840
_q(hardback)
035 _a(OCoLC)1123182341
035 _a(OCoLC-P)1123182341
050 0 0 _aHF5718.2.C6
072 7 _aBUS
_x052000
_2bisacsh
072 7 _aBUS
_x025000
_2bisacsh
072 7 _aLAN
_x004000
_2bisacsh
072 7 _aKJSP
_2bicssc
082 0 0 _a659.20951
_223
100 1 _aMen, Linjuan Rita,
_eauthor.
245 1 0 _aStrategic communication for startups and entrepreneurs in China /
_cLinjuan Rita Men, Yi Grace Ji and Zifei Fay Chen.
264 1 _aMilton Park, Abingdon, Oxon ;
_aNew York :
_bRoutledge,
_c2020.
300 _a1 online resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bn
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 0 _aRoutledge insights in public relations research
505 0 _aWhy startup strategic communication? -- The state of startups and entrepreneurship in China -- Understanding the stakeholders of startups -- The functions of public relations in startups -- Cultivating stakeholder relationships for startups -- Building an effective startup culture -- Entrepreneurial leadership communication -- Social media communication strategies for startups -- Best practices of startup strategic communication.
520 _a"This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and communication management in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, as well as advanced students in public relations, business communication, and entrepreneurship"--
_cProvided by publisher.
588 _aOCLC-licensed vendor bibliographic record.
650 0 _aBusiness communication
_zChina.
650 0 _aPublic relations
_zChina.
650 7 _aBUSINESS & ECONOMICS / Public Relations
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship
_2bisacsh
650 7 _aLANGUAGE ARTS & DISCIPLINES / Communication
_2bisacsh
700 1 _aJi, Yi Grace,
_eauthor.
700 1 _aChen, Zifei,
_eauthor.
856 4 0 _3Read Online
_uhttps://www.taylorfrancis.com/books/9780429274268
856 4 2 _3OCLC metadata license agreement
_uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
942 _2lcc
_cEBK
999 _c14400
_d14400