000			00911nam a2200157Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a0-02-934465-4
050			_aRef T 56.8 .W44 1995
100			_aWheelwright, S.C.|Clark, K.B.
245		0	_aLeading product development: the senior manager's guide to creating and shaping the enterprise
260			_aNew York _bThe Free press _c1995
300			_axii, 177p.
500			_aDescribes the role of senior management through the work of the general manager in product development with information on approaches that can be used to ensure success at the marketplace. Presents effective strategies to be employed at the pre-project planning stage for a new product that take into account the goals of an organisation, to the completion stage using specific examples.
650			_aOrganization and Administration|Planning Techniques|Leadership
942			_2lcc _cBK
999			_c1324 _d1324