000			00879nam a2200157Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a81-7992-377-0
050			_aREF HG 177 .R63 2005
100			_aRobinson, N.
245		0	_aMarketing tool kit: an encyclopaedia of fresh, tested marketing ideas
260			_aMumbai _bJaico Publishing House _c2005
300			_a172p.
500			_aPresents several marketing concepts that can be utilised to improve the progress of business operations worldwide. Provides practical information about how an organisation can be effective in terms of the services and products produced, and the profits it makes with details on marketing techniques that can be used to achieve this. Examines advertising and sales promotion strategies that can be used to improve sales response.
650			_aCommerce|Marketing|Advertising
942			_2lcc _cBK
999			_c1301 _d1301