000			00921nam a2200181Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a81-203-2799-3
050			_aHF 5415 .K68 2006
100			_aKotler, P.|Keller, K.L.
245		0	_aMarketing management
250			_a12th ed.
260			_aNew Jersey _bPearson Education, Inc. _c2006
300			_axxxix, 120p.
440			_aMarketing Management
500			_aProvides information on marketing approaches and management in terms of the developments that have taken place globally that can be of use to the marketing manager. Discusses the process of marketing research for effective marketing and the role of marketing communications with details on organising the media for successful results. The future of marketing is examined, including the use of e-commerce marketing practices.
650			_aCommerce|Marketing|Communication|Mass Media
942			_2lcc _cBK
999			_c1289 _d1289