000 01065nam a2200169Ia 4500
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020 _a0-205-41849-X
050 _aHD 1221 .W55 2005
100 _aWilcox, D.L.
245 0 _aPublics relations: writing and media techniques
250 _a5th ed.
260 _aBoston
_bPearson
_c2005
300 _axiv, 578p.
500 _aProvides information on public relations writing with details on the mistakes that should be avoided such as gender bias and poor construction of sentences. Describes the use of the Internet and World Wide Web by professionals in the public relations practice. Discusses the application of ethics in communication by public relations writers and the importance of taking legal issues into consideration so at to avoid problems with the law. Stresses on using the correct media to ensure the correct audience receive the material.Includes illustrations from award-winning national campaigns.
650 _aPublic Relations|Mass Media|Communication|Writing|Internet|Ethics
942 _2lcc
_cBK
999 _c1134
_d1134