000 | 01065nam a2200169Ia 4500 | ||
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008 | 220515s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0-205-41849-X | ||
050 | _aHD 1221 .W55 2005 | ||
100 | _aWilcox, D.L. | ||
245 | 0 | _aPublics relations: writing and media techniques | |
250 | _a5th ed. | ||
260 |
_aBoston _bPearson _c2005 |
||
300 | _axiv, 578p. | ||
500 | _aProvides information on public relations writing with details on the mistakes that should be avoided such as gender bias and poor construction of sentences. Describes the use of the Internet and World Wide Web by professionals in the public relations practice. Discusses the application of ethics in communication by public relations writers and the importance of taking legal issues into consideration so at to avoid problems with the law. Stresses on using the correct media to ensure the correct audience receive the material.Includes illustrations from award-winning national campaigns. | ||
650 | _aPublic Relations|Mass Media|Communication|Writing|Internet|Ethics | ||
942 |
_2lcc _cBK |
||
999 |
_c1134 _d1134 |