000			01065nam a2200169Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a0-205-41849-X
050			_aHD 1221 .W55 2005
100			_aWilcox, D.L.
245		0	_aPublics relations: writing and media techniques
250			_a5th ed.
260			_aBoston _bPearson _c2005
300			_axiv, 578p.
500			_aProvides information on public relations writing with details on the mistakes that should be avoided such as gender bias and poor construction of sentences. Describes the use of the Internet and World Wide Web by professionals in the public relations practice. Discusses the application of ethics in communication by public relations writers and the importance of taking legal issues into consideration so at to avoid problems with the law. Stresses on using the correct media to ensure the correct audience receive the material.Includes illustrations from award-winning national campaigns.
650			_aPublic Relations|Mass Media|Communication|Writing|Internet|Ethics
942			_2lcc _cBK
999			_c1134 _d1134