000			00957nam a2200169Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a0-07-111169-7
050			_aHF 5415.13 .W24 2005
100			_aMullins, J.W.|Walker, O.C.|Boyd, H.W.|Larreche, J.C.
245		0	_aMarketing management: a strategic decision-making approach
250			_a5th ed.
260			_aBoston _bMcGraw-Hill/Irwin _c2005
300			_axx, 520p.
500			_aProvides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with.
650			_aCommerce|Marketing|Environment|Decision Making
942			_2lcc _cBK
999			_c1079 _d1079