000			01039nam a2200181Ia 4500
008			220515s9999||||xx |||||||||||||| ||und||
020			_a0-07-252523-1
050			_aHF 5413.3 .P47 2005
100			_aPerreault, W.D.|McCarthy, E.J.
245		0	_aBasic marketing: a global-managerial approach
250			_a15th ed.
260			_aBoston _bMcGraw Hill _c2005
300			_axli, 793p.
440			_aMcGraw-Hill International Edition
500			_aProvides information on both marketing and marketing strategy planning with emphasis on the changes that are taking place in modern dynamic markets. Marketing examples from several perspectives are used for better understanding and to demonstrate the influence of effective marketing for all. These include large firms and small firms, profit and nonprofit organizations and those using e-commerce. Discusses exchanges that take place through the Internet and the role information technology takes in reshaping marketing control.
650			_aMarketing|Commerce|Internet
942			_2lcc _cBK
999			_c1069 _d1069