Strategic marketing management
Material type:
TextPublication details: Chicago Brightstar Media, Inc. 2009Edition: 5th edDescription: vi, 283pISBN: - 978-0-9825126-3-0
- HF 5410 .C54 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5410 .C54 2009 (Browse shelf(Opens below)) | Available | 14136 |
Presents a framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. Advances on the essential tools for understanding the logic and the key aspects of the marketing process. Covers the conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution and also provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
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