Advertising management
Material type:
TextSeries: Advertising ManagementPublication details: New Delhi Prentice-hall of India 2001Edition: 5th edDescription: xiii, 754pISBN: - 81-203-1219-8
- HF 5801 .B37 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5801 .B37 2001 (Browse shelf(Opens below)) | Available | 05903 |
Provides information on advertising and is intended for users and potential users of advertising, including those preparing for a career in advertising. There are readings that have been taken from leading business and advertising publications present, including a chapter on integrated marketing communications so as to reveal how advertising fits into the bigger marketing communications picture. A chapter on global advertising is also presents due to the current interest in managing a brand's global communications program.
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