Creativity, innovation, and quality
Material type:
TextPublication details: New Delhi Prentice Hall 2000Description: xi, 316pISBN: - 81-203-1690-8
- HD 28.3 .P57 2000
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HD 28.3 .P57 2000 (Browse shelf(Opens below)) | Available | 06423 |
Presents the case for bringing the tools of creative thinking and innovation into the quality management of literature, and the insight that can be gained from the definitions of creativity and innovation. Describes processes of creative thinking and the mechanics of mind, and concludes the theory by describing heuristics and models for directed creativity. Discusses the variety of tools that supports the phases of directed-creativity cycle focusing on the tools that help prepare the mind for creative ideas.
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