Marketing management: a strategic decision-making approach
Material type:
TextPublication details: Boston McGraw-Hill/Irwin 2005Edition: 5th edDescription: xx, 520pISBN: - 0-07-111169-7
- HF 5415.13 .W24 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY | HF 5415.13 .W24 2005 (Browse shelf(Opens below)) | Available | 11190 |
Provides information on the development of marketing strategies by applying the strategic decision-making approach with details on the marketing tools and viewpoints required by marketing managers in the strategic development of their organisations. Assists a manager to evaluate the environment in which the business functions so as to understand the market for effective performance. Challenges experienced in the market are dealt with.
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