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Corporate imagination plus: five steps to translating innovative strategies into action

By: Material type: TextTextPublication details: New York The Free press 1990Description: xiv, 313pISBN:
  • 0-02-901501-4
Subject(s): LOC classification:
  • REF HD 30.28 .B36 1990
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Item type Current library Call number Status Date due Barcode
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY REF HD 30.28 .B36 1990 (Browse shelf(Opens below)) Available 11525
Book Book AMREF INTERNATIONAL UNIVERSITY (AMIU) LIBRARY REF HD 30.28 .B36 1990 (Browse shelf(Opens below)) Available 11523

Discusses how an organisation can come up with a plan through the process of creative planning and ensure that it is implemented successfully for the benefit of the organisation. Describes how companies who are considered successful put their plans into action, including what is involved in strategic thinking. Illustrates the efficient use of resources and technology in a company.

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