Strategic public relations management:planning ans managing effective communication programs
Material type:
TextPublication details: London Lawrence-Erlbaum Associates Publishers 2001Description: xiv, 399pISBN: - 0-8058-3160-6
- HD 59.2 .A 95 2001
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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AMREF TANZANIA LIBRARY | HD 59.2 .A 95 2001 (Browse shelf(Opens below)) | Available | TZ0547 |
Helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Provides with an explanation on effective management and campaign design, as introducing students and practitioners to the tools needed for developing and presenting comprehensive, effective, and accountable plans. Includes the synthesis of knowledge in public relations and communication, covering the critical areas needed for a strategic approach to public relations, and ample real-world examples, providing concrete applications of principles and theories.
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