TY  - BOOK
AU  - Darroch,J
TI  - Marketing though turbulent times
SN  - 978-1-349-31472-0
AV  - HD 38.5 .D37 2010 
PY  - 2010///
CY  - New York
PB  - Palgrave Macmillan
N1  - Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities
ER  -