TY  - BOOK
AU  - Theaker, A.
TI  - The public relations handbook
SN  - 0-415-31792-4
AV  - HD 59 .T47 2004 
PY  - 2004///
CY  - London
PB  - Routledge
KW  - Public Relations|Politics|Social Responsibility|Internet
N1  - Presents theories and principles of the public relations practice. Discusses the history of public relations and its development as a profession, including the connection between it and politics. Looks at ethical concepts and their relationship to the practice of corporate social responsibility. Explains the existence and purpose of financial public relations, including use of electronic tools for effective public relations such as the internet.Includes illustrations from public relations campaigns and interviews with public relations practitioners
ER  -