TY  - BOOK
AU  - Reid, R.D.|Bojanic, D.C.
TI  - Hospitality marketing management
SN  - 0-471-47654-4
AV  - TX 911.3 .M3 R433 2006 
PY  - 2006///
CY  - New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Marketing|Consumer Satisfaction|Internet
N1  - Provides information on marketing strategies that are concerned with the hospitality and tourism industry, and examines the progress that has taken place in the industry. This book is intended for students and readers interested in the hospitality marketing profession. Discusses the marketing planning process and solving of consumer problems by understanding their behaviour. The significance of the global economy to this industry is explained, including the use of the Internet as a marketing tool
ER  -