Reid, R.D.|Bojanic, D.C. <br/><br/>
Hospitality marketing management 

 - 4th ed. 
 - New Jersey  John Wiley & Sons, Inc.  2006 
 - xiv, 626p. 
<br/><br/> Provides information on marketing strategies that are concerned with the hospitality and tourism industry, and examines the progress that has taken place in the industry. This book is intended for students and readers interested in the hospitality marketing profession. Discusses the marketing planning process and solving of consumer problems by understanding their behaviour. The significance of the global economy to this industry is explained, including the use of the Internet as a marketing tool. 
<br/><br/><label>ISBN: </label>0-471-47654-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Consumer Satisfaction|Internet
<br/><br/><label>LC Class. No.: </label>TX 911.3 .M3 R433 2006