TY  - BOOK
AU  - Schiavo,R.
TI  - Health communication: from theory to practice
SN  - 978-1-118-12219-8
AV  - WA 590.S34 2014 
PY  - 2014///
CY  - San Francisco,CA.
PB  - Jossey-Bass
KW  - Health communication|Health Promotion|Health Planning
N1  - The book  provides an introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. The book further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account social determinants of health as well as the interconnection of various health and social fields.  While maintaining a focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, it also includes  information, theoretical models, resources, and case studies on:health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy and the evaluation of health communication interventions
ER  -