Health communication: from theory to practice
- 2nd ed.
- San Francisco,CA. Jossey-Bass 2014
- xxxii,623p.
The book provides an introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. The book further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account social determinants of health as well as the interconnection of various health and social fields. While maintaining a focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, it also includes information, theoretical models, resources, and case studies on:health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy and the evaluation of health communication interventions
978-1-118-12219-8
Health communication|Health Promotion|Health Planning