Hospitality marketing management 

 - 4th ed. 
 - New Jersey  John Wiley & Sons, Inc.  2006 
 - x, 101p. 
 - Hospitality Marketing Management .
<br/><br/> This is a student workbook that examines the features of hospitality marketing management. There are chapters on different issues such as marketing research and information systems, and e-commerce with objectives to show the students what they will learn from the course. Every chapter has learning objectives, a chapter study outline and a chapter check-in with answers to the chapter check-in at the end of the workbook.Includes a practice test and answers to the practice test.|For more information, visit www.nraef.org 
<br/><br/><label>ISBN: </label>0-471-69610-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Information Systems|Internet
<br/><br/><label>LC Class. No.: </label>TX 911.3 .M3 R443 2006