TY  - BOOK
AU  - McKenzie, J.|Nieger, B.|Thackeray, R.
TI  - Planning, implementing and evaluating health promotion programs
SN  - 978-0-321-61324-0
AV  - WA 525 .M35 2009 
PY  - 2009///
CY  - San Francisco
PB  - Pearson Education, Inc.
KW  - Health Promotion|Health Planning|Health
N1  - Provides a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. Also  includes new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), grant writing budget preparation, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs
ER  -