Essentials of entrepreneurship and small business management
- 6th ed.
- New Jersey Pearson Education 2011
- 648p.
States that entrepreneurship is a real-world growing and ever changing discipline. Introduces the entrepreneur to the process of creating new ventures and provides them with the knowledge needed in launching a business that has the greatest chance of success. Aims to help the next generation of entrepreneurs reach their full potential and achieve their dreams of success as independent business owners.
978-0-13-245326-4
Management|Organizational Innovation|Organization and Administration|Financial Management