The ten faces of innovation: strategies for heightening creativity
- London Profile Books 2006
- xi, 273p.
Emphasises on the need of individuals and organizations to constantly gather new sources of information in order to expand their knowledge and grow, as in the first three personas are learning roles. The personas are driven by the idea that no matter how successful a company currently is, no one can afford to be complacent. The world is changing at an accelerated pace, and today's great idea may be tomorrow's anachronism.