Mohamed, H. P.|Sagadevan, A. <br/><br/>
Customer relationship managemet: step by step approach 

 - New Delhi  Vikas Publishing House PVT  2004 
 - 224p. 
<br/><br/> Explains the principles of effective customer relationship management this includes acquiring, retaining, and expanding customer base. The concepts, process, techniques, significance and architectural aspect of customer care management are dealt in comprehensive manner. Saves as a reference source for designing, developing and implementing CRM in any organization 
<br/><br/><label>ISBN: </label>81-259-1205-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship|Cutomer relationship  management