TY  - BOOK
AU  - Reichheld, F.
TI  - The ultimate question: driving good profits and true growth
SN  - 1-59139-783-9
AV  - HD 69 .R45 2006 
PY  - 2006///
CY  - Boston
PB  - Havard Business School Press
KW  - Public Sector|Organization and Administration|Data Collection|Goals
N1  - Demonstrates the connection between good profits and bad profits and how companies can put themselves to truth growth. It quantifies the economic value for improving customer value generated by customer. Offers the connection between customer relationships and growth beginning with every decision, costs and benefits in the organization
ER  -