TY  - BOOK
AU  - Michaelson, G.A.|Michaelson, S.W.
TI  - Sun Tzu strategies for marketing: 12 essential principles for winning the war for customers
SN  - 0-07-142731-7
AV  - HF 5415 .M53 2004 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Commerce|Marketing
N1  - Features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns. Interprets the influential thinker's (Sun Tsu) classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of Warinto "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history
ER  -