TY  - BOOK
AU  - Holt, D.
TI  - How brands become icons:the principles of cultural branding
SN  - 978-1-57851-774-9
AV  - HF 5718 .H65 2004 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing|Management
N1  - Unearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands
ER  -