Holt, D. <br/><br/>
How brands become icons:the principles of cultural branding 

 - Boston  Harvard Business School Press  2004 
 - xiii, 265p. 
<br/><br/> Unearths the principles behind the best creative instints- which are cultural insticts rather than just random creativity-and using these principles to create a strategic language that can be used to build iconic brands. 
<br/><br/><label>ISBN: </label>978-1-57851-774-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Management
<br/><br/><label>LC Class. No.: </label>HF 5718 .H65 2004