TY  - BOOK
AU  - Bodenheimer, G.|Owens, J.|Freiberg, S.
TI  - Marketing power plays:how the world's most ingenious marketers reach the top of their game
SN  - 978-0-07-147558-7
AV  - HF 5549 .A35 2007 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - Financial Management|Commerce
N1  - Presents lessons from selected leading companies and their executives. Articles are drawn from the BusinessWeek and analyzes how one can use the best practices and best ideas in the day to day running of business
ER  -