Competing for the future
- Boston Harvard Business School Press 1994
- xxi, 357p.
Presents a set of strategies that are used by companies for shaping the future. Offers a guideline for the strategic architecture that should be followed in order to craft a policy that can be used in the prospect. Develops a coherent model for how today do executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.