TY  - BOOK
AU  - Yoshihara, H.|McCarthy, M.
TI  - Designed to win: strategies for building a thriving global business
SN  - 0-07-146752-1
AV  - HF 5001 .Y96 2006 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Commerce|Economics|Globalization|Leadership
N1  - Examines the roadmap towards achieving success in business and winning in the global scene. Explains the impact of globalization on the world economy and its emergence as a primary force in shaping modern competition. Emphasizes on how companies successfully navigate the risks of global expansion and achieve sustained growth in a volatile global market place. Describes the steps of building a thriving and enduring global business which demands extraordinary and visionary leadership communication, provision of globally consistent quality goods and services and driving financial and operating efficiencies across the enterprise
ER  -