Yoshihara, H.|McCarthy, M.

Designed to win: strategies for building a thriving global business - New York McGraw-Hill 2006 - x, 274p.

Examines the roadmap towards achieving success in business and winning in the global scene. Explains the impact of globalization on the world economy and its emergence as a primary force in shaping modern competition. Emphasizes on how companies successfully navigate the risks of global expansion and achieve sustained growth in a volatile global market place. Describes the steps of building a thriving and enduring global business which demands extraordinary and visionary leadership communication, provision of globally consistent quality goods and services and driving financial and operating efficiencies across the enterprise.

0-07-146752-1


Commerce|Economics|Globalization|Leadership

HF 5001 .Y96 2006