Keller, K.|Jackson, M. <br/><br/>
Harvard business review on marketing 

 - Boston  Harvard Business School Press  2001 
 - vii, 182p. 
<br/><br/> Explains the importance and value of building and managing proper brands. Presents some of the characteristics of strong brands which include delivering the benefits customers through desire, pricing, marketing strategy and consistency. Looks at the management considerations when branding and emphasises on support and sustainability of the product. Stresses the importance of grading a brand according to how well it addresses different dimensions. 
<br/><br/><label>ISBN: </label>978-1-57851-804-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing|Office Management|Costs and Cost Analysis|Advertisements
<br/><br/><label>LC Class. No.: </label>HF 5415 .K64 2001