Doz, Y.|Santos, J.|Williamson, P.

From global to metanational: how companies win in the knowledge economy - Boston Harvard Business School Press 2001 - xii, 258p.

Examines how companies can move beyond the traditional view to promoting international expansion and competing in the global arena.Emphasises the need for companies to adopt the new global knowledge economy whereby they need to tap the unexploited technology and capabilities scattered around the world.Outlines how managers can build and develop their own organization by mobilizing the available knowledge to gererate profits,innovations and shareholder value.

978-0-87584-870-9


Motivation|Creativeness|Economics

HD 75.6 .D69 2001