TY  - BOOK
AU  - Kim, W.|Mauborgne, R.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 1-59139-619-0
AV  - HF 5415 .L47 2005 
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Commerce|Organization and Administration|Innovation|Leadership
N1  - Explains a pricise actionable plan of how companies can change the way they do business and break out of bloody competition by creating a leap in value for buyers and the company,thereby opening up new and uncontested market space that makes the competition irrelevant. Examines how to achieve the growing demand and breaking away from the existing and shrinking demand and benchmaking competitors.Emphasises on tipping point leadeship which shows managers how to mobilize an organization to overcome its hurdles in spite of limited time and resources in executing blue ocean strategy
ER  -