Kim, W.|Mauborgne, R. <br/><br/>
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 

 - Boston  Harvard Business School Press  2005 
 - xv, 240p. 
<br/><br/> Explains a pricise actionable plan of how companies can change the way they do business and break out of bloody competition by creating a leap in value for buyers and the company,thereby opening up new and uncontested market space that makes the competition irrelevant. Examines how to achieve the growing demand and breaking away from the existing and shrinking demand and benchmaking competitors.Emphasises on tipping point leadeship which shows managers how to mobilize an organization to overcome its hurdles in spite of limited time and resources in executing blue ocean strategy. 
<br/><br/><label>ISBN: </label>1-59139-619-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce|Organization and Administration|Innovation|Leadership
<br/><br/><label>LC Class. No.: </label>HF 5415 .L47 2005