TY  - BOOK
AU  - Robert , M.
TI  - The new strategic thinking: Pure and simple
SN  - 0-07-146224-4
AV  - HD 30.28 .R63 2006 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Successful strategy|Vision|Thinking process|Informed decision|Performance|Customer performance
N1  - Unveils practical and proved methodology to plan and implement effective corporate strategies. Shows how to assemble a strategy team, identify a company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide
ER  -